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  • "Sponge Worthy Again"
    December 27, 2000: 1:43 p.m. ET
     NEW YORK (CNNfn) - The Today Sponge contraceptive, memorialized in an episode of the "Seinfeld" sitcom when it was pulled from the market in 1995, could return to pharmacy shelves next year, the manufacturer said Wednesday.

  • "Allendale To Re-release Contraceptive Sponges"
    August 30, 2000
     Buying the sponge from American Home Products may have been a great deal. Allendale got the rights not only to an FDA-approved product, but to the machines used to produce it. After the inspection, all it has to do is run the sponge presses.
             "In the 12 years that it was sold, the sponge was used a quarter of a billion times, and since it was withdrawn from the market nothing has replaced it," says Allendale Chief Executive Gene Detroyer.

  • "Sponge-worthy Again"
    Washington Post
    April 18, 2000
     When the Today Sponge went off the market five years ago, many devoted users were unhappy, none more so than the character Elaine on the television show "Seinfeld." In a memorable episode, she bought a big supply of the popular over-the-counter contraceptive and judged future lovers "sponge-worthy" before dipping into her precious hoard. Soon the Elaine's of the world may be back in luck.
             In late January, Allendale Pharmaceuticals Inc. of Allendale, N.J., applied to the federal Food and Drug Administration (FDA) for approval to begin marketing an identical sponge, said company president Gene Detroyer.
              Detroyer said that he already has orders from U.S. retailers; price is expected to be $2 to $2.50 per sponge. For updates on availability, visit the Web site www.todaysponge.com.

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